"The Underdog of NASCAR"
NASCAR and women are not synonymous; not yet anyway.
Amber Balcaen is a third-generation racecar driver from Winnipeg, Manitoba, Canada. In 2016, Amber made Canadian history when she became the 1st Canadian female to win a NASCAR Sanctioned race in the USA. At 25 years of age, Amber has successfully utilized her racing platform to be one of motorsport’s largest female influencers – Inspiring and motivating others to pursue their dreams, break stereotypes, and have a positive impact on society.
Often referred as “the underdog of NASCAR”, Amber has overcome much adversity to make her way into the NASCAR ranks. Being a business graduate, she acquired an acute understanding of marketing which has been beneficial in the motorsports industry. Never having any family money or financial backing, all sponsorship development has been procured though her own efforts since she was "10" years old. She is now President of her own company, Amber Balcaen Racing Inc.
Airing Fall 2019, Amber will star in the brand-new NASCAR reality show titled “Racing Wives” on CMT. The show follows Amber’s journey (not as a wife of a driver) but THE racecar driver, making her way through the NASCAR Ranks and her struggles to find sponsorship.
Now signed to Kyle Busch Motorsports for 2019, Amber will compete in the Super Late Model Series. She is poised to take NASCAR by storm!