Pink tax is the idea that women pay more for their gendered products than men do on average. Gender price discrimination can cause women to lose an extra $1400 per year by simply buying the products marketed to them.
To put this into perspective on a smaller scale, let's think about the difference between men’s and women’s razors. If you were to walk into a drugstore today, you would see a wide assortment of shaving products marked distinctly for men and women. While there are of course fancier options, most stores also have the generic option, which is therefore the cheapest option.
If you were to compare the female and male cheap, generic razor packs to each other, there would be little to no stylistic differences between them. There are an equal amount of blades, the shape of the handle is the same, etc. The women’s may look cosmetically different, as female products typically come in a pink, floral package, while men’s come in a standard sleek blue look. But, besides packaging, there are fundamentally no differences between the two products.
However, upon a closer look, you will see one HUGE difference. The price. Women’s razors are statistically 11% more expensive than men’s, even when the razors are identical.
Source: Consumer Reports
Breaking down the Pink Tax
Women pay more for gendered products. Whether it’s health related, toys, or clothing, women get the short stick. USA Today published findings of a study that show women pay 13% more for personal health items in comparison to men. Female clothes are 8% more expensive, and toys for young girls are 7% more expensive.
This doesn’t add up. Women are already fighting for equal pay, and still only make 80-83% of what men in the United States earn each year. We fight for bodily autonomy, we fight against the weight of the glass ceiling we are still continuing to chip away at. The last thing we need to worry about is price equity and the monetary cost of simply being a woman.
Our retailers and marketers are unfairly targeting women. And it's not okay. Period.
How is Tavia fighting back?
At Tavia, we’re pushing back against the Pink Tax because we see the discrimination unfairly placed upon women.
As a company aiming to better women’s health, we know the importance of playing our part in fighting against price inequities. When you subscribe to our period product subscription service, you are also subscribing to fair pricing measures. In fact, we have recently cut our prices by 20% to show our commitment to making real change. With Tavia, you never have to break the bank to get the basic items you need!
Want to know where we get our info from? Check out these sources: